At Blue Cross I help position a traditional market-leading brand into a modern, consumer-centric organization. I direct a creative team focusing on B2B and B2C initiatives for more than 100 internal stakeholders as well as high-level strategic projects across the organization. 

Major Accomplishments:
• Shift the way our sale's team pitches to accounts by updating their marketing materials to reflect the power of the Blue Cross brand
• Participate in the company's commitment to innovation and modernization of the brand
• Create and institutionalize clear, concise communications across the organization
• Grow a one-person team into an eight-person department

A globally recognized commercial real estate franchisor with more than 200 national and international franchisees. SVN prides itself on being different than its competitors because of it's 50% commissions, 100% of the time commitment, its Core Covenants and infusing diversity and female leadership throughout its bloodline. 

Major Accomplishments:
• Rebranded the corporate identity to a more contemporary brand and successfully launched to all 200+ international franchisees
• Instrumental in the company's international expansion by using new brand identity, improving tools, apps, websites, and more
• Helped produce and write a TEDx talk for the company's CEO

I was honored to be a part of this all-American women's classic clothing company two different times in my career. Right out of college and then again as a more seasoned head of copy. 

Major Accomplishments:
• Developed and infused a revised brand voice throughout every catalog, digital asset and store collateral
• Played a pivitol role in launching social media outlets. 
• Instrumental in re-establishing a classic yet modern brand during a company turnaround. 

WholeBody Solutions (WBS) is a holistic health care company catering to a demographic of all ages. I worked side-by-side with Dr. Ann Doggett to create a brand identity, voice, social media outlets, blog, events, videos, two website updates and more. All while being a patient at the same time! First hand-experiences always = great marketing results.

Major Accomplishments:
• Increasing social and blog followers by 50% within a few months of launch
• Educating the community about alternative medical assistance through events
• Launching a green-only website and storefront

J. Jill is a relaxed fashion company for women 35 years and older. Through its evolution, J. Jill created a unique niche for itself as a catalog company, then expanded to hundreds of stores around the US. During my eight-year tenure, I focused on an array of marketing initiatives, including: store grand openings, store marketing support and catalogs. I then helped launch its initial e-commerce website and e-mail marketing campaigns followed by paid media and SEO copy. 

Major Accomplishments:
• Implementing a database to produce a 50% departmental efficiency
• Part of the initial web team that helped launch jjill.com
• Work closely with agencies to help conduct usability studies on all website refreshes

Hill Holliday, a leading marketing and branding agency, assisted company's brand expansion to the Internet during the dot com boom. I was lucky enough to assist in some of those debuts. 

Major Accomplishments:
• Work on major accounts including Marshalls, Smith, Barney & Solomon, Fleet Bank and more